The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses reach for adjectives when they label their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to anything you can measure. The Row does something discreetly different across a large part of its line, and once you spot it the whole catalogue becomes easier to read. The number in a model name is the width of the bag, in inches. Margaux 10 is ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.
This convention extends past the flagship. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the proof: nobody writes 15.75 unless the figure is intended literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are torn between two sizes designer handbags of the same bag.
The rule, stated plainly
Take the number in the name, attach the word inches, and you have the width of the bag. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a accident. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be bigger than a Medium at another, yet ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than estimation. It also explains how the brand can run four sizes of a single silhouette without confusing anybody.
| Model | Size number read as width | Dimensions as published (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive model; no official listing |
| Sofia 10 | 10 in | Archive piece; not listed officially |
What the number does not tell you
Width is one dimension out of three, and the other two do not scale with it in any predictable way. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is no proportional enlargement of the smaller one. Height is what moves, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number never tells you. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is exactly why both sizes ship with a removable shoulder strap. Fittings inside differ too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Use the number to place the bag on a scale, then read the specification to understand it.
The one that bends the rule: the Margaux Shoulder 12
There is one current model that defies the pattern, and it is better stated clearly than left quiet. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification do not match, so the number is working as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson carries over: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is a pointer and not a measurement.
What those widths actually hold
Turning inches into daily use is the step most guides skip. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the domain of the Sofia 8.75 and of the small clutches. Ten inches is the standard small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins swallowing a paperback, a small notebook, a folded scarf and a full-size wallet together. A working width is fourteen to fifteen inches, the point at which documents and a tablet no longer have to be forced. Seventeen inches, as on the Margaux 17, reads as a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the line’s most versatile width and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.
Price climbs with width, but material moves faster
The two track each other, size and price, though less steeply than you might assume. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a far bigger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The bags that carry no number
Much of the line sits outside this system, and it is the mixing of the two conventions that breeds confusion. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. Orientation shorthand is what the N/S and E/W prefixes provide, widely read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
The practical value of a literal sizing system is that you can try it before you buy. Measure a bag you already own and like, and compare its width to the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to perform better. The real choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.